Welcome to Mohammad Murad‘s Gallery

In the past several decades, artists have been depending upon established galleries to sell their artworks. Contemporary art practice has, however, not only pushed the boundaries of art itself but also the position of the artist. Artists are increasingly choosing to represent themselves and sell works as individuals instead of seeking representation by art galleries. This can certainly prove to be an enriching experience for an artist and many have succeeded from it by developing and running a successful business. However, being represented by a gallery has proven to be a much more beneficial option for emerging artists time and again.

The biggest advantage an artist being represented by an established gallery has over an independent artist is access to a broad and loyal clientele. As an independent artist, it may take you years to build your loyal clientele and to gain the recognition that your work deserves, whereas an established gallery already comes with an established collector’s list. Gallery directors and staff will know exactly who will fall in love with your abstracts, portraits, or landscape photography and they make sure that these people get a chance to look at your work. These relationships are built over years and collectors do become incredibly loyal to their galleries and people who run them, developing deep, trusting friendships.

Many times emerging collectors will contact the gallery directly to discuss their aesthetic needs. It’s much easier for a busy CEO to schedule a personal meeting with an art expert at the gallery than spend hours researching artists online. So, whether they’re budding art investors searching for the new ‘star’, a couple looking to decorate their newly-remodeled condo, or a husband seeking a perfect anniversary present, serious buyers will always turn to established galleries for advice on emerging artists and quality, original art. I love Intentional Camera Movement (ICM) photography!